You have spent hundreds of hours to build the best website for hundreds of links in every direction (as far as you area concerned anyway), but you're not attracting much in the way of traffic, what gives? The internet works like the Field of Dreams, right... you built it so they will surely come. Well, unfortunately that's not really how the internet works. Building the best website and putting in the world wide web is actually the first step in a very long, involved process of developing and enhancing your online footprint.
After building your website, you must focus on having those anomalous internet driving machines, otherwise known as search engine robots, to begin crawling your site. While having high-quality unique content is a good start, it's just that, a start.
For instance, the way search results rankings work today, requires your website to generate good-will, otherwise known as trust, with the search engines by having multiple, and relevant in-bound (back) links from established websites in good standing. This means that those websites are currently flagged as possessing high-quality and original content link back to your site in some way. Typically, the higher the page rank of the site with your inbound link, the better. In layman's terms, each one of these inbound links, counts as a vote of confidence, eventually increasing your sites impressions, and click through rates, on the search results for related queries.
So, why not invest in a back link generating tool? Well, you could, and regular use of such tool would certainly increase your ranking in search results fairly quickly, but these services are not cheap. Additionally, you run the risk of running afoul of link spamming detection algorithms used by the major search engines. Additionally, if you are not running your article and back link generating tool from a proxy, you also run the risk of having your IP Address banned on your targeted sites. Granted, there are methodologies and website link diagrams that use a tiered approach to back-link building and mitigate the risk of blacklisting your money site, that is another article for another day.
So what is a small business/internet start-up to do then? Turns out, that legitimate back link building is time consuming, but is much more rewarding than just spamming inbound links on every site out there. As a small business or startup, you should seriously consider generating a handful of initial articles and put someone in charge of getting the articles posted on highly ranked, niche sites as well as article repositories, such as ezinearticles.com. If you continue to generate high-quality articles at a rate of at least one or two a week and submit them to the niche sites you will begin to see results in as little as three to four months. Essentially, you need to focus on promoting the right content to the right people in the right spaces.
You should also consider looking into services that analyze inbound links to your site to monitor your progress. There are several open source and paid options at your disposal, just Google, Bing or Yahoo it. As an example of one free to use service, Google Webmaster Tools offers a fairly comprehensive website traffic and back link analysis tool once you authenticate yourself as the owner of the domain.
Additionally, as an augment to the back link analysis tools, you should also consider a self hosted analytics tool, such as Piwik, which allows for greater control and customization than some of the big box plugins out there. Piwik, for instance, allows you to setup campaigns and tag your back links with campaign tags so you can tell which back links are driving the most traffic to your site and apply what works. Leveraging campaigns allows you to tailor your efforts to achieve maximum results for your efforts.
Keep in mind, that while you are building these back links, do not forget to evaluate and update your own internal links. While these internal links are not as heavily weighted as external links, they do provide some value. These internal links can also help to stream line your navigation. Typically, you should be able to get to any place on your site by going no more than 'tiers' deep into your site. Any more than that, and you should consider re-engineering your website to improve the user experience.
I think that about wraps up some of the basics. Just remember that the back link building process is not a sprint, it is a marathon. You should approach your organic traffic building campaign with a long-view, and do not become discouraged quickly
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